Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you visit our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data means all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Patrick Walerczak, Pat´s Guitars - Patrick Walerczak, Rathausstr. 38, 52222 Stolberg, Germany, Tel.: +49 157 57180590, Email: info@patsguitars.de. The person responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/referrer from which you accessed the site
Used browser
Used operating system
Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. No data is passed on or used otherwise. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

3.1 Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transmitted to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service allows us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website according to Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device longer and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If personal data is processed by individual cookies we use, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, according to Art. 6 para. 1 lit. a GDPR in the case of given consent, or according to Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 WhatsApp Business

You have the option to contact us via the messaging service WhatsApp of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this, we use the so-called "Business version" of WhatsApp.

If you contact us via WhatsApp regarding a specific transaction (for example, an order placed), we store and use the mobile number you use on WhatsApp as well as, if provided, your first and last name in accordance with Art. 6 para. 1 lit. b GDPR to process and respond to your request. On the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) to assign your inquiry to a specific case.

If you use our WhatsApp contact for general inquiries (such as about services, availability, or our website), we store and use the mobile number you use on WhatsApp as well as, if provided, your first and last name in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in providing the requested information efficiently and promptly.

Your data is always used solely to respond to your request via WhatsApp. No data is shared with third parties.

Please note that WhatsApp Business accesses the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For operating our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact details of users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR by accepting the WhatsApp terms of use upon first use of the app on their device. Transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

Please refer to WhatsApp’s privacy policy for the purpose and scope of data collection, further processing and use of data by WhatsApp, as well as your related rights and privacy settings: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.

In the course of the aforementioned processing, data may be transferred to servers of Meta Platforms Inc. in the USA.

5.2 When contacting us (e.g., via contact form or email), personal data is processed solely for the purpose of handling and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided that no statutory retention obligations prevent this.

6) Use of customer data for direct advertising

6.1 Sign up for our email newsletter

When you sign up for our email newsletter, we regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive the newsletter by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data we collect when you sign up for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending a corresponding message to the responsible party named above. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have explicitly consented to further use of your data or we reserve the right to use your data beyond this in a legally permitted manner, about which we inform you in this statement.

6.2 Shopify Email

The sending of our email newsletters is carried out by this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Based on our legitimate interest in effective and user-friendly newsletter marketing, we forward the data you provide when signing up for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can handle the newsletter dispatch on our behalf.

Subject to your explicit consent according to Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but is not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.

When data is transmitted to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

6.3 Product Availability Notification by Email

For temporarily unavailable items, you can sign up to receive email notifications about product availability. We will send you a one-time email notification about the availability of the item you selected. The only mandatory information for sending this notification is your email address. Providing additional data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store the IP address assigned to you by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for our email notification service for product availability is used strictly for this purpose.

You can unsubscribe from availability notifications at any time by sending a corresponding message to the responsible party named above. After unsubscribing, your email address will be promptly removed from our designated distribution list, unless you have explicitly consented to further use of your data or we reserve the right to use your data beyond this in a legally permitted manner, about which we inform you in this statement.

6.4 Shopping Cart Reminders by Email

If you abandon your purchase with us before completing the order, you have the option to receive a one-time reminder of the contents of your virtual shopping cart via email.

The only mandatory information for sending this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store the IP address assigned to you by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for our email notification service is used strictly for this purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the responsible party named above. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have explicitly consented to further use of your data or we reserve the right to use your data beyond this in a legally permitted manner about which we inform you in this declaration.

7) Data processing for order fulfillment

7.1 If required for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided during the order to personally inform you within the scope of our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details are used strictly for the purpose of notifications about updates we owe and are processed by us only to the extent necessary for the respective information.

To process your order, we also cooperate with the following service provider(s) who assist us wholly or partially in fulfilling concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

7.2 Transfer of personal data to shipping service providers

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We share your email address and/or phone number with the provider before delivery for the purpose of coordinating a delivery date or delivery notification, provided you have given your explicit consent during the ordering process in accordance with Art. 6 para. 1 lit. a GDPR. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only share the recipient’s name and delivery address with the provider. The data transfer only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

Consent can be revoked at any time with effect for the future by contacting the responsible party named above or the provider.

7.3 Use of payment service providers

- Apple Pay

If you choose the payment method Apple Pay from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment is processed via the Apple Pay function of your device running iOS, watchOS, or macOS by charging a payment card stored in Apple Pay. Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. To authorize a payment, you must enter a code you previously set and verify it using the Face ID or Touch ID function of your device.

For the purpose of payment processing, the information you provide during the order process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay to complete the payment. The encryption ensures that only the website where the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the option to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac."

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment is processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with NFC functionality by charging a payment card stored in Google Pay or a verified payment system there (e.g., PayPal). To authorize a payment over €25 via Google Pay, you must first unlock your mobile device using the configured verification method (such as facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-time transaction number to the originating website, which verifies the completed payment. This transaction number contains no information about the actual payment data of your payment methods stored in Google Pay but is created and transmitted as a uniquely valid numeric token. In all transactions via Google Pay, Google acts solely as an intermediary to process the payment. The transaction is conducted exclusively between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR based on the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with additional information collected and stored when using other Google services.

The terms of use for Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection for Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be transmitted to the provider pursuant to Art. 6 para. 1 lit. b GDPR. The transmission of your data in this case is solely for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

When selecting a payment method where the provider advances payment (such as invoice or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, if applicable data on an alternative payment method).

To protect our legitimate interest in determining the creditworthiness of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment method you selected can be granted with regard to payment and/or default risks.

In addition to internal provider criteria, identity and credit information from the following credit agencies may be included in the decision-making process during application review in accordance with Art. 6 para. 1 lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit check may include probability values (so-called score values). As far as score values are included in the credit check result, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things but not exclusively, address data.

You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for proper payment processing under the contract.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

When selecting a payment method from the provider for which you advance payment, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the contents of your order are shared with the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

When selecting a payment method for which we advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and if applicable, data on an alternative payment method).

To protect our legitimate interest in determining your creditworthiness in such cases, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment method you selected can be granted with regard to payment and/or default risks.

This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local payment options from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, we share your payment data with PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal. For this purpose, your payment data may be forwarded to credit agencies based on PayPal's legitimate interest in determining your creditworthiness pursuant to Art. 6 para. 1 lit. f GDPR. PayPal uses the result of the credit check regarding the statistical probability of default to decide on the provision of the respective payment method. The credit report may include probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contract-compliant payment processing.

If the PayPal payment method "Invoice Purchase" is available and selected, your payment data will initially be transmitted to PayPal for payment preparation, after which PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for payment execution. The legal basis is Art. 6 para. 1 lit. b GDPR. In this case, RatePay conducts an identity and credit check in its own name to determine creditworthiness according to the principle mentioned above and forwards your payment data to credit agencies based on the legitimate interest in determining creditworthiness pursuant to Art. 6 para. 1 lit. f GDPR. A list of credit agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third party, your payment data will initially be forwarded to PayPal for payment preparation in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the respective provider for the execution of the payment in accordance with Art. 6 para. 1 lit. b GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- Bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

7.4 Electronic revocation function for distance contracts

Consumers who conclude contracts on this website that include a statutory right of withdrawal have the option to declare the revocation via an electronic revocation function in accordance with the applicable revocation provisions.

For providing the electronic revocation function, we use a solution from the following provider: 401layers UG, Dorothea-Erxleben-Str. 1 a, D-40721 Hilden.

When using the revocation function, in addition to information identifying the contract to be revoked, other personal data such as the consumer's first and last name and email address must be provided or confirmed.

This information is initially collected by the provider based on our legitimate interest in a user-friendly, stable, and process-optimized solution pursuant to Art. 6 para. 1 lit. f GDPR, then used to confirm the receipt of the revocation declaration on our behalf via email, and finally transmitted to us. We process the transmitted information afterwards for the proper handling of the revocation in accordance with Art. 6 para. 1 lit. b GDPR and Art. 6 para. 1 lit. c GDPR based on our legal obligation to maintain an electronic revocation function for paid consumer distance contracts.

The information collected by the provider is routinely deleted after the final processing of a revocation, unless legal retention obligations prevent this.

We have concluded a data processing agreement with the provider that protects data processed within the scope of the revocation function and prohibits unauthorized disclosure to third parties.

8) Web Analytics Services

8.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics 4 sets cookies when visiting the website, which are small text files stored on your device and collect certain information. This information also includes your IP address, which is shortened by Google to exclude direct personal identification.

The information is transmitted to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website and internet usage. The IP address transmitted and shortened by your browser within Google Analytics is not merged with other data from Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, especially the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Google Analytics 4 will not be used during your visit to the site without your consent. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic Characteristics
Google Analytics 4 uses the special "demographic characteristics" feature and can generate statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics according to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Ads" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
More information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 according to Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

8.2 Google Tag Manager

This website uses the "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a unified user interface. Google Tag Manager itself does not store or read any information on user devices. The service also does not perform independent data analyses. However, Google Tag Manager transmits your IP address to Google when the page is loaded, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google Tag Manager during your visit to the site will not take place. You can revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

8.3 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, to analyze usage behavior on our website for statistical purposes and to create pseudonymized usage profiles. Among other things, this allows the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identification. No merging with personal data collected by other means takes place.

All processing described above, especially reading or storing information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by disabling this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.

When data is transmitted to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

9) Retargeting/Remarketing and Conversion Tracking

9.1 Meta Pixel with enhanced data matching

Within our online offering, we use the "Meta Pixel" service in enhanced data matching mode from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

When a user clicks on an ad we place on Facebook or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel." This URL parameter is then stored in the user's browser via a cookie set by our linked page after redirection. Additionally, this cookie collects specific customer data such as the email address, which we collect on our website linked to the Facebook or Instagram ad during actions like purchases, account registrations, or sign-ups (enhanced data matching). The cookie is then read and enables the transmission of data, including specific customer data, to Meta.

We use "Meta Pixel" with enhanced data matching to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure they match users' interests or have certain characteristics (e.g., interests in specific topics or products determined by the websites visited), which we transmit to Meta (so-called "Custom Audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users are redirected to our website after clicking an ad (conversion). Compared to the standard version of "Meta Pixel," the enhanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta, allowing it to be linked to the respective user profile, and Meta uses the data for its own advertising purposes in accordance with Meta's data use policies (https://www.facebook.com/about/privacy/) can be used. The data may enable Meta and its partners to display ads on and off Facebook.

All processing described above, especially the setting of cookies to read information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by disabling this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

9.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you view on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this, your personal data is temporarily linked with Google Analytics data by Google to form audiences. In the context of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All processing described above, especially the setting of cookies to read information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your visit to the site will not take place.

You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details about the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

9.3 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers on external websites using advertising media (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data from the advertising campaigns. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google Ads. Cookies are small text files stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with conversion tracking. However, they do not receive any information that would allow personal identification of users. In the context of using Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA.

Details about the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.
Google's privacy policies can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10) Tools and Miscellaneous

10.1 easybill

For bookkeeping, we use the service of the cloud-based accounting software from the following provider: easybill GmbH, Düsselstr. 21, 41564 Kaarst

The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company to automatically capture invoices, match them to transactions, and create the financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is based on our legitimate interest in efficient organization and documentation of our business processes pursuant to Art. 6 para. 1 lit. f GDPR.

10.2 Taxdoo

For bookkeeping, we use the service of the cloud-based accounting software from the following provider: Taxdoo GmbH, Alter Wandrahm 13, 20457 Hamburg, Germany

10.3 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consents for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users as an interactive interface when they visit the site, where they can give consent for specific cookies and/or cookie-based applications by ticking checkboxes. By using this tool, all cookies/services that require consent are only loaded if the respective user has given consent by ticking the checkboxes. This ensures that such cookies are only set on the user's device if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for processing is also Art. 6 para. 1 lit. c GDPR. As controllers, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.

If necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

11) Rights of the data subject

11.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) against the controller regarding the processing of your personal data, whereby the respective legal basis for exercising these rights is referenced:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw given consents pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTERESTS AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

12) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the processing purpose, and—if applicable—additionally by the respective statutory retention period (e.g., commercial and tax retention periods).

When processing personal data based on an explicit consent according to Art. 6 para. 1 lit. a GDPR, the affected data will be stored as long as you do not withdraw your consent.

If there are statutory retention periods for data processed in the context of contractual or contract-like obligations based on Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods expire, provided it is no longer necessary for contract fulfillment or initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for the purpose of direct advertising based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise specified by the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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Privacy Policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Use of customer data for direct advertising

7) Data processing for order fulfillment

8) Web Analytics Services

9) Retargeting/Remarketing and Conversion Tracking

10) Tools and Miscellaneous

11) Rights of the data subject

12) Duration of storage of personal data

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Privacy Policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Use of customer data for direct advertising

7) Data processing for order fulfillment

8) Web Analytics Services

9) Retargeting/Remarketing and Conversion Tracking

10) Tools and Miscellaneous

11) Rights of the data subject

12) Duration of storage of personal data

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